This privacy policy describes the processing of personal data when using the fanpage of Conversion Maker GmbH. It also explains the choices you have regarding your personal data (“Your Rights”) and how you can contact us.

For the fanpage offered here, we rely on the technical platform and services of Meta. We would like to inform you that you use this fanpage and its functions at your own risk. This applies, in particular, to the use of interactive functions (e.g., commenting, sharing, rating, promoting).

I. Who is responsible and how can I reach the data protection officer?

The controller within the meaning of the GDPR is:

Conversion Maker GmbH
Beim Alten Ausbesserungswerk 4
77654 Offenburg

Further information about our company, details of authorized persons, and other contact options can be found in the imprint of our website: https://conversionmaker.com/impressum

For questions regarding the processing of your personal data by us or about data protection in general, please contact the data protection officer at the address provided in the imprint or by email at: datenschutzbeauftragter@conversionmaker.com

II. Processing of Personal Data by Conversion Maker GmbH when using the Fanpage

Below, we would like to provide you with an overview of the types of personal data we process, for what purposes, and to what extent in connection with the use of this fanpage.

1. Contests

If you participate in one of our contests (e.g., by commenting on a post), we use your data to determine the winner and contact them via the provided email address or private message. The additional data provided by the winner will be used solely for sending the prize. All personal data of participants will be deleted after the contest ends, except for the winner’s data. The winner’s data will be deleted after the statutory retention periods. The legal basis for processing your personal data in the context of a contest is Art. 6(1)(b) GDPR.

2. Processing of Data in Case of Inquiries via the Fanpage

If you make an inquiry via comment directly on our fanpage, below one of our posts, or via private message, we process your data (e.g., your account name) to respond and address your request. If we need personal data to process your request, we may ask you to send it to us via email. For your privacy, please do not provide personal data directly in a public comment. If this happens, we will hide the comment as quickly as possible. We process your data based on our legitimate interest in handling customer or prospect inquiries according to Art. 6(1)(f) GDPR for a period of 12 months.

3. Analytics and Reporting – Insights

As a fanpage operator, we have access to so-called Insights. Insights are an integral part of a fanpage and contain anonymized statistical data from users who have interacted with our fanpage and/or its content. These data are collected through cookies set by Meta, each containing a unique user ID. Meta collects information on the following actions:

• Viewing a page, post, video, story, or other content related to a page
• Interacting with a story
• Subscribing or unsubscribing to a page
• Marking a page or post with “Like” or “Unlike”
• Recommending a page in a post or comment
• Commenting, sharing, or reacting to a page post (including the type of reaction)
• Hiding a page post or reporting it as spam
• Hovering over a link to a page or the name or profile picture of a page to see a preview of the page’s content
• Clicking on a website, phone number, “Route Plan” button, or another button on a page
• Viewing an event on a page, reacting to an event (including the type of reaction), clicking on an event ticket link
• Starting a Messenger conversation with the page
• Viewing or clicking on items in a page’s shop

In addition to these actions, Meta collects the following additional information about the action, your person, and the browser used:

• Date and time of the action
• Country/City (estimated based on the IP address or from the user profile for logged-in users)
• Language code (from the HTTP header of the browser and/or language settings)
• Age/Gender group (from the user profile, only for logged-in users)
• Previously visited websites (from the HTTP header of the browser)
• Whether the action was taken on a computer or mobile device (from the browser user agent or app attributes)
• Meta user ID (only for logged-in users)

We do not have access to this information collected by Meta. As fanpage operators, we are provided with anonymized statistical analyses and reports from Meta. For the collection of the data shown for so-called events and their aggregation into anonymized page insights provided to us by Meta, we, as fanpage operators, are jointly responsible with Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, so we have entered into an agreement with Meta for joint responsibility. You can retrieve this agreement under https://www.facebook.com/legal/terms/page_controller_addendum. The essential contents of the agreement can be viewed here: https://www.facebook.com/legal/terms/information_about_page_insights_data.

By collecting and aggregating this data into anonymized statistics, we aim to better understand our page visitors and gain insights into which content of our fanpage is of interest to our audience. This allows us to optimize our content and information offerings based on Art. 6(1)(f) GDPR to best meet the needs of our visitors.

III. Your Rights as a Data Subject

Every data subject has the following rights:

• Right to access (Art. 15 GDPR)
• Right to rectification of inaccurate data (Art. 16 GDPR)
• Right to erasure or a right to be forgotten (Art. 17 GDPR)
• Right to restriction of processing personal data (Art. 18 GDPR)
• Right to data portability (Art. 20 GDPR)

You can object to the processing of personal data for advertising purposes, including customer data analysis for advertising purposes, at any time without providing reasons.

Additionally, the data subject also has a general right to object (cf. Art. 21(1) GDPR). In this case, the objection must be justified. If the data processing is based on consent, you can withdraw your consent at any time with effect for the future.

You also have the right to lodge a complaint with a data protection authority.

For the exercise of data subject rights, please contact us at datenschutz@conversionmaker.com. If you have questions about the use of your data concerning Insights or wish to exercise your rights as a data subject, please contact Meta’s Data Protection Officer directly: https://www.facebook.com/help/contact/540977946302970.

Since we, as fanpage operators, do not have access to the data collected by Meta regarding your person within the Insights, Meta alone has the direct access to necessary information and can take necessary actions and provide information accordingly. Should you require our assistance, we are happy to support you.

IV. Notice Regarding the Identification of Visitors by Meta

If you are currently logged into Meta, a cookie with your Meta ID is stored on your device. This allows Meta to track whether you are a logged-in Meta user. This also applies to all other Meta pages. If you wish to avoid this, you should log out of Meta, disable the “stay logged in” function, delete the cookies on your device, and restart your browser. This will delete Meta information that can directly identify you. You can then use our fanpage without revealing your Meta ID. If you access interactive functions of the page (e.g., Like, Comment, Share, Messages, etc.), a Meta login screen will appear. After logging in, you will be recognized by Meta as a specific user.

Information about how to manage or delete the information Meta has on you can be found on the following Meta support pages: https://www.facebook.com/privacy/center/